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When she took a look at her matches' matches — the other women he had been paired up with — she found some striking commonalities.
Of the three she'd included in her profile, one was too zoomed out to even see her, another was too close-up to be flattering on anyone, and a third was poorly lit.Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.In fact, people over 50 are one of the fastest growing segments.Second, because she had been busy when she filled out the site's questionnaire, she had simply copy-pasted information from her resume into the blank spaces below the questions. Using her findings, Webb gave her profile a make-over.Where the site had asked for a description of her, Webb had copy-pasted that she was "an award-winning journalist and a future thinker." In contrast, Webb's competitors all had great profile photos (well-lit, perfectly positioned, etc.) and filled their descriptions with words like "love," "family," and "fun." These women seemed friendly, Webb realized. She included better photos, for example, and used more fun, open language to describe herself.
Then, just before the waiter dropped off the massive bill, the date left, never to be seen again. When the dates didn't improve, she started logging them in a spreadsheet, pulling out dozens of data points on her alleged "matches" in an attempt to discover what was going wrong.